The shopping complex is so huge and you can find all kind of retail therapy here. If you want to go for the local and international brand in boutique setting, you may want to check Doota Duty and Lotte FITIN. The price for the fashion items in these two shopping malls is on the higher end but the quality and the design of the clothes are really unique and fashionable. 

Since our bus driver drop us near Doota, this shopping mall has become the starting point of our exploration of Dongdaemun. Doota is a fashion mall full of trendy fashion items (and this is where I managed to find my black cap from New Balance, woots!). There are cafes and restaurants available in Doota as well. If you are a fan of Shake Shack, you can find the famous burger chain from USA here at Doota. Line Friends store is also available at Doota Duty Free. I wonder if everyone in Korea is using LINE or Kakao Talk for instant messaging. I am personally a fan of LINE but only using it to chat with certain friends because not everyone is into stickers and such. Hahaha. 

Line Friends store in Korea sells the latest collection of Line Friends merchandise. I did not see the line of Choco's plush toys at any other Line Friends store before. 

Aww, the couple plush toys will make a cute wedding decoration but the price tag for this couple plush toys is so high and it is not such a priority right now because I have not found my future husband yet. If you need any help at Doota, services for foreign tourists is available at the information desk at level 1 (they provide information in English, Japanese and Chinese). In addition, you can also process your tax refund here at level 5. 

If you are more into cheaper retail therapy (a.k.a. Wholesale), you may want to check out the shopping complex located next to Doota Duty Free, Migliore. However, while the clothes may be sold at cheaper price, you are not allowed to try the clothes. This is a challenge for me because my size is usually in between S and M and sometimes M and L. So I usually skip this kind of shopping concept.